{"id":5824,"date":"2015-08-03T12:34:02","date_gmt":"2015-08-03T18:34:02","guid":{"rendered":"http:\/\/redhi.com\/blog\/?p=5824"},"modified":"2015-08-05T16:34:11","modified_gmt":"2015-08-05T22:34:11","slug":"daniel-kahneman-el-enigma-de-la-experiencia-frente-la-memoria","status":"publish","type":"post","link":"https:\/\/redhi.com\/blog\/daniel-kahneman-el-enigma-de-la-experiencia-frente-la-memoria\/","title":{"rendered":"Daniel Kahneman: El Enigma de la Experiencia Frente a la Memoria"},"content":{"rendered":"<div id='av-layout-grid-1'  class='av-layout-grid-container av-av_layout_row-caf1f26e08707a2ebe9176b630e736c2 entry-content-wrapper main_color av-flex-cells  avia-builder-el-0  avia-builder-el-no-sibling   container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_three_fifth-5227a743201b625eadc00b27db60eab9\">\n.flex_cell.av-av_cell_three_fifth-5227a743201b625eadc00b27db60eab9{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_three_fifth-5227a743201b625eadc00b27db60eab9{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_three_fifth-5227a743201b625eadc00b27db60eab9 av-gridrow-cell av_three_fifth no_margin  avia-builder-el-1  el_before_av_cell_two_fifth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><div  class='avia-video av-av_video-77bd91aaada062a99f10acfad36fe503 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url=' http:\/\/www.ted.com\/talks\/daniel_kahneman_the_riddle_of_experience_vs_memory?language=es#t-355560'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" src=\"https:\/\/embed-ssl.ted.com\/talks\/lang\/es\/daniel_kahneman_the_riddle_of_experience_vs_memory.html\" width=\"1500\" height=\"844\" frameborder=\"0\" scrolling=\"no\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_two_fifth-5227a743201b625eadc00b27db60eab9\">\n.flex_cell.av-av_cell_two_fifth-5227a743201b625eadc00b27db60eab9{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_two_fifth-5227a743201b625eadc00b27db60eab9{\npadding:30px 30px 30px 30px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_two_fifth-5227a743201b625eadc00b27db60eab9 av-gridrow-cell av_two_fifth no_margin  avia-builder-el-3  el_after_av_cell_three_fifth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><section  class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><b>Daniel Kahneman<\/b> es un psic\u00f3logo de nacionalidades estadounidense e israel\u00ed, nacido en Tel Aviv en 1934. En 2002, conjuntamente con <a title=\"Vernon Smith\" href=\"https:\/\/es.wikipedia.org\/wiki\/Vernon_Smith\">Vernon Smith<\/a>, le fue concedido el <a class=\"mw-redirect\" title=\"Premio del Banco de Suecia en Ciencias Econ\u00f3micas en memoria de Alfred Nobel\" href=\"https:\/\/es.wikipedia.org\/wiki\/Premio_del_Banco_de_Suecia_en_Ciencias_Econ%C3%B3micas_en_memoria_de_Alfred_Nobel\">&#8220;Premio Nobel&#8221; de Econom\u00eda<\/a> <i>por haber integrado aspectos de la investigaci\u00f3n psicol\u00f3gica en la ciencia econ\u00f3mica, especialmente en lo que respecta al juicio humano y la toma de decisiones bajo incertidumbre<\/i>. Es llamativo que Kahneman ganara el Premio Nobel de Econom\u00eda siendo psic\u00f3logo de profesi\u00f3n, aunque err\u00f3neamente en algunas fuentes se le cita como economista.<\/p>\n<p>La principal contribuci\u00f3n de Kahneman a la ciencia econ\u00f3mica consiste en el desarrollo, junto a <a title=\"Amos Tversky\" href=\"https:\/\/es.wikipedia.org\/wiki\/Amos_Tversky\">Amos Tversky<\/a>, de la denominada <a title=\"Teor\u00eda de las perspectivas\" href=\"https:\/\/es.wikipedia.org\/wiki\/Teor%C3%ADa_de_las_perspectivas\">teor\u00eda de las perspectivas<\/a> (<i>prospect theory<\/i>), seg\u00fan la cual los individuos toman decisiones, en entornos de incertidumbre, que se apartan de los principios b\u00e1sicos de la probabilidad. A este tipo de decisiones lo denominaron <a title=\"Heur\u00edstica\" href=\"https:\/\/es.wikipedia.org\/wiki\/Heur%C3%ADstica\">atajos heur\u00edsticos<\/a>.<\/p>\n<p>Una de las manifestaciones de los atajos heur\u00edsticos es la aversi\u00f3n a la p\u00e9rdida. De este modo, un individuo prefiere no perder 100 d\u00f3lares antes que ganar 100 d\u00f3lares, lo cual supone una asimetr\u00eda en la toma de decisiones.<\/p>\n<p>La importancia de las investigaciones de Kahneman radican en su utilidad para modelar comportamientos no racionales, que se apartan de la concepci\u00f3n neocl\u00e1sica del <i><a class=\"mw-redirect\" title=\"Homo economicus\" href=\"https:\/\/es.wikipedia.org\/wiki\/Homo_economicus\">homo economicus<\/a><\/i> y se aproximan a la <a title=\"Keynesianismo\" href=\"https:\/\/es.wikipedia.org\/wiki\/Keynesianismo\">teor\u00eda keynesiana<\/a> y algunas teor\u00edas del <a title=\"Ciclo econ\u00f3mico\" href=\"https:\/\/es.wikipedia.org\/wiki\/Ciclo_econ%C3%B3mico\">ciclo econ\u00f3mico<\/a>.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[124],"tags":[],"class_list":["post-5824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video"],"_links":{"self":[{"href":"https:\/\/redhi.com\/blog\/wp-json\/wp\/v2\/posts\/5824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/redhi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/redhi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/redhi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/redhi.com\/blog\/wp-json\/wp\/v2\/comments?post=5824"}],"version-history":[{"count":14,"href":"https:\/\/redhi.com\/blog\/wp-json\/wp\/v2\/posts\/5824\/revisions"}],"predecessor-version":[{"id":5839,"href":"https:\/\/redhi.com\/blog\/wp-json\/wp\/v2\/posts\/5824\/revisions\/5839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/redhi.com\/blog\/wp-json\/wp\/v2\/media\/5827"}],"wp:attachment":[{"href":"https:\/\/redhi.com\/blog\/wp-json\/wp\/v2\/media?parent=5824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/redhi.com\/blog\/wp-json\/wp\/v2\/categories?post=5824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/redhi.com\/blog\/wp-json\/wp\/v2\/tags?post=5824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}